LucyLovesThis Ltd

LucyLovesThis is a small design studio in Brixton, South London, set up by book cover designer Lucy Stephens.

Lucy hand-draws designs inspired by things she loves; and she really loves type. As a designer in the publishing industry Lucy was able to let that obsession flourish and it pervades her work. Her products all use type in one way or another, be it to create a map or simply in the detail of one letter.

The brand is best known for its London alphabet. These artworks are made up intricate illustrations of landmarks, arranged to create the first letter of different areas of London. The range began with the Brixton “B” and was so popular that a whole alphabet followed. The areas were chosen based on demand, sometimes with multiple requests for each letter, and much of the content was crowd-sourced from the LucyLovesThis blog.

Lucy’s products are stocked in high street stores including Liberty and Waterstones, London boutiques, major online outlets and have been sold all over the world. Lucy has worked on commissions for Waitrose, Joseph Joseph and Random House. Her products have been featured on several TV shows including Made in Chelsea, Liberty of London and The Great Interior Design Challenge.

All products are made and printed in Britain


Jungle book print

Cut out and dress up cat cards

Cut out and dress up cat cards

Sugar and spice baby girl card

Slugs and snails baby boy card

British Isles Food map teatowel

Great British Alphabet prints

Great British Alphabet Greeting cards

Little Women print

The Lion, the Witch and the Wardrobe